About Me

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After initially delving into the finance world, I swiftly redirected my career path to become an integral part of the fitness community. The monotony of analyzing wealth over a computer screen did not resonate with me. It became clear that my true passion lay in assisting individuals in conquering self-doubt, guiding them to manifest the best version of themselves through motivation and education.

Upon relocating to San Francisco to further pursue my commitment to helping others, I discovered the profound impact a holistic training approach had on my own well-being. My philosophy centers on addressing the entirety of the body and mind. The core principles of my training encompass movement, nutrition, mindset, and recovery.

In the wake of the COVID pandemic, the fitness industry faced a pivotal choice: adapt or perish. Embracing this shift in mindset, I founded my inaugural Training Facility, LuxFit, which has since expanded to three locations in San Francisco. My focus has evolved to encompass coaching services such as movement coaching, gym design, gym activation, mentoring new gym owners, and curating fit lifestyle and travel experiences.

In addition to my diverse skill set, I hold around 30 certifications, including several nationally recognized ones that enable me to educate and mentor other coaches. As the owner and operator of three training facilities in San Francisco, I oversee a team of over 40 personal trainers, collectively dedicated to empowering individuals on their fitness journey. My commitment extends beyond the gym, as I thrive on a well-rounded holistic approach that seamlessly integrates travel and business into the fabric of a fulfilling and healthy lifestyle.

Train your mind, everything else follows.

— Yotam Israeli